ZaZa Lipsoidic — hippie? punk? devo?

Попередник Twitter. Не фейкові новини!

The Origins of ZaZa

Kal-El had Krypton, ZaZa Lipsoidic had Chicago.
This first paragraph from an article in the Chicago Reader, a free weekly newspaper, 12 November 1976, presents us with the origin myth of ZaZa’s creative life. (Entire story reprinted below.)

“For the past couple of years the Reader mail has contained — every week or month or two — a perfectly white 3x5 card, attached with a silver clip to a sheet of white paper, enclosed in a plain white envelope which was always without return address. And on this card, 30 words or less, which through the miracle of modern typsetting and high-speed presses, would soon appear throughout the city, causing countless people to laugh out loud on the Howard L at rush hour, respond urgently in the next days mail, or possibly, simply shake their heads and ponder what absurdity lurks in the mind of a man. A star was born in the Reader Personals column: ZaZa Lipsoidic.”

Utilizing the constraints of the 30-word-limit of the free Chicago Reader Personals column (a foreshadowing of Twitter), ZaZa Lipsoidic got to create, adjust, hone and maintain his character, having fun responding to any eventual feedback, yet still enjoy his authorly anonymity.